Sprout
The job app that swipes as hard as you hustle
Project type: ProSprout needed UGC that could cut through a saturated career app market — making job hunting feel exciting rather than exhausting.
- Creators10+
- Cumulative Views10M+
- Campaign DurationOngoing
the content
Fully-licensed reels from the creators behind this campaign.
about
Sprout is a next-generation job application app that lets users swipe left and right to auto-apply to jobs — bringing the simplicity of dating apps to the job search experience.
the challenge
Sprout needed to stand out in a crowded market where every career app looks and sounds the same. The content needed to resonate with Gen Z job seekers scrolling TikTok — making auto-applying to jobs feel like the obvious, effortless choice.
our solution
We deployed 10+ creators across talking heads, skits, lifestyle content, and product demos — each angle targeting a different Gen Z job seeker persona. Skits dramatised the pain of traditional job applications, while talking heads and demos positioned Sprout as the smarter, faster alternative. The campaign crossed 10M+ cumulative views, turning a new app into a recognisable name in the job search space. Swipe right on your next opportunity — we made sure millions did.