Our story

creators who got tired of bad UGC

Yatra Creative was started by an engineer, a creator and a founder who kept hitting the same wall: great brands and great creators, with a broken, slow, overpriced layer in between. So we rebuilt that layer.

why we started

We were already making content at scale and saw the same thing from both sides. Brands were paying agencies a premium for slow, studio-flavoured ads that didn't feel native. Creators were chasing invoices and unclear briefs for work that never paid on time.

We knew there was a better model: hand-pick vetted micro-creators, manage the whole shoot end-to-end, and hand brands a batch of fully-licensed, ready-to-run content — at a fraction of the agency markup. That's the entire company.

Today we run that playbook for a growing roster of SaaS, DTC and ecom brands, with a network of creators who actually want to keep working with us.

how we work

Four principles that guide every campaign.

creator-first

Creators are partners, not vendors. We pay on time, brief clearly, and protect their time — which is exactly why the best ones work with us.

speed over polish-paralysis

Native, authentic content that ships in days beats a perfect studio ad that takes months. We move at the pace of the feed.

fully licensed, always

Every asset you receive is cleared for paid and organic use in perpetuity. No grey areas, no chasing permissions later.

real relationships

We sit between brands and creators and speak both languages — so trust flows both ways and campaigns actually get better over time.

The team

a small team that says “we”

We're a lean crew of operators, creators and engineers — deliberately small so every brand gets a real human, not a ticket queue. When you work with Yatra Creative, you work with the people who actually run your campaign.

Lewy

Founder

Software engineer. UGC creator. 10M+ views.

I’ve made content for brands across tech, music, fitness, and education — and figured out the rare overlap between understanding a product deeply and making people stop scrolling.

Yatra Creative is what happens when an engineer builds a UGC agency.

Hares

Content Strategist

I’m a content strategist who has partnered with brands across multiple niches to create content that has reached millions of views and driven real, meaningful engagement. From strategy to execution, I know what it takes to make content that stops the scroll and builds communities. If you’re a brand ready to grow, let’s work together.

Gabi