Knowunity
The study app built by students, loved by millions
Project type: ProKnowunity needed UGC that spoke directly to students — content that felt like it came from their peers, not a marketing team.
- Creators10+
- Cumulative Views10M+
- Campaign DurationOngoing
the content
Fully-licensed reels from the creators behind this campaign.
about
Knowunity is a leading study platform where students share notes, summaries, and study guides — making quality learning content accessible to millions of students worldwide.
the challenge
Knowunity needed to reach students where they actually are — on TikTok and Instagram — with content that felt authentic to student life, not polished and corporate. The challenge was finding creators who could genuinely embody the student experience and make studying feel less like a chore.
our solution
We deployed 10+ creators across talking heads, skits, lifestyle, and demo formats — each tapping into real student pain points like exam stress, last-minute revision, and information overload. Skits dramatised the before-and-after of studying without Knowunity versus with it. Talking heads delivered honest, peer-to-peer recommendations that converted. The campaign crossed 10M+ cumulative views, embedding Knowunity into the daily scroll of students across the UK, US, and Europe. Study smarter. Scroll harder. We made both work.