all case studies
Cantina
Bringing a bold new product to life through creators
Project type: ProCantina partnered with Yatra Creative to scale authentic, scroll-stopping UGC — without losing the native feel that performs.
- Creators10
- Cumulative ViewsMulti-million
- Videos DeliveredOngoing
- Campaign DurationOngoing
the content
Fully-licensed reels from the creators behind this campaign.
about
Cantina is a fast-growing product reaching a young, social-first audience.
the challenge
Cantina needed a steady pipeline of authentic creator content across formats and platforms, at a volume their internal team couldn't match.
our solution
We deployed a network of vetted micro-creators producing native talking-head, skit and lifestyle content tailored to each audience segment — driving consistent reach and organic growth across TikTok, Instagram Reels and YouTube Shorts.